Of course, you need to calculate how much you can afford to take off the top. If the trends are going down, you can adjust downwards to avoid over-spending. If the trend is going up, you should adjust upwards to compete. It’s generally a good idea to adjust your Ad Rate on a weekly basis to better fit the trends. You can see all of the current trending ad rates on this page. These are figures within the USA there are different figures for different geographic regions. For example, as of the time of this writing, Antiques are trending at 10.49%, books are trending at 2.97%, and computer items are trending at 6.2%. The trending Ad Rate is the average percentage people are bidding to promote their listings, within various categories. In order to help you decide how much you should be willing to spend, eBay maintains a list of Trending Ad Rates. You aren’t setting a bid cap or a specific amount of money to pay to promote your item. This means that the higher the price your item sells for, the more you pay for the ads that got it to sell. Unlike traditional advertising, when you’re bidding on promoted listings, you’re choosing a percentage – called the Ad Rate – of your item’s sale price that you’re willing to spend. That’s why their promoted listings only charge you when your item sells. “Paying for an auction listing? What if my item doesn’t sell? Then I’m out money when I’m just trying to make money!” This is a valid complaint, and eBay understands the situation. You have to scroll down to see the organic listings. Whenever you search for a product, you’ll see a handful of promoted listings, all of which someone is paying eBay to put near the top of the list. The first and the simplest option is to just pay for a promoted spot in the eBay search results. Utilizing Social Media Paying for Promoted eBay Listings
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